The global anti-counterfeit packaging market was valued at $62,529.2 million in 2020, and is projected to reach $116,299.9 million by 2031, registering a CAGR of 5.5% from 2022 to 2031. Secure packaging is one of the essential techniques to prevent counterfeiting. Anti-counterfeit packaging is the process of secure packaging of the product to minimize counterfeiting or infringement. Anti-counterfeiting packaging prevents imitation and confirms safety of goods. Anti-counterfeit measurements are taken by companies, which help them in minimizing loss due to counterfeiting in terms of revenue and loyalty.
Two major factors influencing the adoption of anti-counterfeit packaging include economical damage to a company and consumer health risks. Pharmaceutical companies experience significant loss, owing to counterfeiting activities for non-prescribed drugs. Thus, adoption of novel technologies for product tracking decrease the economic damage and boost the demand for anti-counterfeit packaging market. Moreover, anti-counterfeit technologies are supported by favorable government policies in food and pharmaceutical packaging, which are the major driving factors for this market.
Radio frequency identification (RFID) are integrated with software solutions that provide real-time tracking solution to various industry products, including packaged food & beverages products. The application of RFID in premium wine tracking is collaborated with conventional techniques such as holograms and ink & dyes. This collaboration provides solution to control and maintains supply of product during transit. For example, combine approach from LaserLock’s SecureLight and TM security ink provides counterfeiting protection from duplicated food & beverages products. These multi-layered technologies along with an up converting IR feature and customizable digital signature provides extra security to the product during supply chain. Hence, surge in trend of customizable digital signature for providing extra safety augments the growth of the anti-counterfeit packaging market.
By Technologies
Authentication Packaging Technology segment dominates the global market and is expected to retain its dominance throughout the forecast period.
The anti-counterfeit packaging market is segmented on the basis of technology, application, and region. Depending on technology, it is divided into authentication packaging technology and track & trace packaging technology. According to application, it is bifurcated into food packaging and pharmaceutical packaging. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Depending on technology, it is divided into authentication packaging technology and track & trace packaging technology. The authentication packaging technology segment dominated the global market in 2020, and is expected to retain its dominance throughout the anti-counterfeit packaging market forecast period.
By Application
Pharmaceutical Packaging segment is expected to grow at a highest CAGR of 6.2% during the forecast period.
As per application, it is bifurcated into food packaging and pharmaceutical packaging. Food packaging segment leads in terms of market share, and is expected to continue to grow with robust CAGR during the forecast period. Region wise, North America accounted for highest market share in 2020, and is expected to grow at a significant CAGR during the forecast period.
Major companies have adopted agreement, product launch, expansion, and merger strategies to sustain the intense market competition. The key players profiled in the report include Alien Technology Corp, Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Catalent Pharma Solution Inc., TraceLink Inc., Authentix Inc., and Sicapa.
By Region
North America dominates the market and is expected to grow with a CAGR of 3.8% during the forecast period
Covid-19 Impact Analysis
- COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
- The global pandemic created a number of challenges for exporters in the developing and developed countries. The challenges witnessed by the exporters of anti-counterfeit packaging products remain for the foreseeable future, as different states and governments across the globe attempt to tackle COVID-19 with various measures.
- During the pandemic supply chain process of packaging companies was severely affected as there was shortage of raw material for anti-counterfeit packaging .
- Import and export restrictions on goods and quarantine & lockdown measures imposed by governments were the key challenges faced by the exporters during the pandemic.
- Delays and disruptions at country borders impacted the transportation and delivery of FMCG products, which directly affected the anti-counterfeit packaging market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the anti-counterfeit packaging market analysis from 2020 to 2031 to identify the prevailing market opportunities.
- The market research is offered along with information related to key drivers, restraints, and anti-counterfeit packaging market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the anti-counterfeit packaging market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global anti-counterfeit packaging market trends, key players, market segments, application areas, and anti-counterfeit packaging market growth strategies.
Anti-counterfeit Packaging (Food and Beverages) Market Report Highlights
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Analyst Review
Anti-counterfeit technologies are widely used across food & beverages product tracking. Counterfeiters mostly packaged food products, premium wines & beverages, and branded dairy products, owing to limited control of manufacturers on supply chain. However, presently, advanced track & trace technologies provide advance protection to the above products. In addition, conventional authentication technologies, such as ink & dyes, taggants, and holograms are equally important type of protection tools in food products authentication. This is due to economic pricing and easy availability that makes them feasible for micro level applications especially for local manufacturers.
Anti-counterfeit packaging technologies market is dominated by North America and Europe. Various anti-counterfeit trade associations are actively participating through campaigns and awareness program to increase the adoption of anti-counterfeit technologies. The implementation of anti-counterfeit technologies in food & beverages products ensures the environmental and healthcare safety of consumers. The demand for anti-counterfeit technologies in Asia-Pacific is on rise, as local manufacturers of food products invest in product protection activities to maintain their brand image in their respective market. This increases the demand for anti-counterfeit technologies across developing regions. Furthermore, anti-counterfeit trade associations from developed economies are actively participating in mitigating counterfeiting conducted across developing economies to ensure public safety.
The global anti-counterfeit packaging market was valued at $62,529.2 million in 2020, and is projected to reach $116,299.9 million by 2031
The global Anti-counterfeit Packaging (Food and Beverages) market is projected to grow at a compound annual growth rate of 5.5% from 2022 to 2031 $116,299.9 million by 2031
Major companies have adopted agreement, product launch, expansion, and merger strategies to sustain the intense market competition. The key players profiled in the report include Alien Technology Corp, Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Catalent Pharma Solution Inc., TraceLink Inc., Authentix Inc., and Sicapa.
North America dominates the market
Emerging tracking technologies, such as DNATrax, exhibit the highest potential in tracking food products with minimal side effects on human healthr. Lack of awareness for authentication solutions among local manufacturers and the lack of affordability of high end technologies (RFID technology) would limit the market growth
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